now 2 time MVP Steve Nash and playoff MVP Dirk Nowitzki. This is a topic that really bothers me. It seems to be that companies(Nike,Adidas,Gatorade) still think that only black players can be conveyed as thugish and tough. Who else has seen the all black Gatorade commerical with Vince Carter and Ben Wallace playing on some playground against some random black men. They try so hard to portray Carter and Wallace as the biggest bad asses ever by having them mess up the court whenever they hit it or something. Why isn't a 2 time MVP not getting any commercials. I think the corporations honestly don't want to glorify any white basketball players. Since Larry Bird's McDonald's cmmercial in the early 90s can anyone else remember a white basketball player endoursing any products. These commercials have such a vivid impact on youths and kids. So when they see nothing but black players on commericals all they think subconciously is that wow black guys are good at basketball and in turn it just demeans all other races for that sport. So I guess what I'm trying to say is that the tune hasn't changed. That the big corporations want to show NO love towards white guys and put the spotlight on black guys as much as possible.