"Cowboys Save NFL From Ratings Disaster, With Super Bowl in Sight" ?
As NFL ratings have recovered from steep losses, the league and TV networks can thank one team in particular for helping to salvage the season: the Dallas Cowboys.
Through week 16, five of the six most-popular games featured “America’s Team” and its rookie stars, rushing leader Ezekiel Elliott and quarterback Dak Prescott, according to ESPN. In the second half of the season, the Cowboys averaged 23.7 million viewers -- more than last year’s World Series (23.4 million) and NBA Finals (20.2 million), according to data from Fox, which carried Dallas games the most. Late-season games showed double-digit gains.
“There’s not another brand in American sports that delivers that kind of impact,” said Michael Mulvihill, Fox Sports’ executive vice president of research. The Cowboys “have always been the most popular team. Now we have a resurgence, and that’s great.”
Remainder of article:
https://www.bloomberg.com/news/arti...rom-ratings-disaster-with-super-bowl-in-sight
Manufactured figures to manufacture return of interest? These ratings are as verifiable as political polls.
As NFL ratings have recovered from steep losses, the league and TV networks can thank one team in particular for helping to salvage the season: the Dallas Cowboys.
Through week 16, five of the six most-popular games featured “America’s Team” and its rookie stars, rushing leader Ezekiel Elliott and quarterback Dak Prescott, according to ESPN. In the second half of the season, the Cowboys averaged 23.7 million viewers -- more than last year’s World Series (23.4 million) and NBA Finals (20.2 million), according to data from Fox, which carried Dallas games the most. Late-season games showed double-digit gains.
“There’s not another brand in American sports that delivers that kind of impact,” said Michael Mulvihill, Fox Sports’ executive vice president of research. The Cowboys “have always been the most popular team. Now we have a resurgence, and that’s great.”
Remainder of article:
https://www.bloomberg.com/news/arti...rom-ratings-disaster-with-super-bowl-in-sight
Manufactured figures to manufacture return of interest? These ratings are as verifiable as political polls.